It seems more like an idea for some kind of sick and kinky web site, but it seems that PETA, the animal rights group, is going after a new market in spreading their message by launching a pornography site. When logging in people will initially be shown pornographic material and then, later, will find messages about vegan lifestyles and information about animal torture. (No, the above link is not to the porn site, but to the story.)
PETA representatives say that the goal is to spread the message in a variety of ways to reach as many people as possible. Personally I have to say that this seems to be a bit of a nut-bar idea that will probably do more harm to their image than good. Most people will either find the idea of using porn to further a cause distasteful, or they will see the inherent exploitation of women as being an issue. The latter issue is one that PETA has had to deal with before, when they put up billboards campaigning against obesity with the slogan “Save the Whales”.